Why Blogger Creates Duplicate Pages (And How to Fix It for Better SEO)

Posted on: June 10, 2025

When I first started blogging, I assumed each of my posts had one clean URL and that was it.

Wrong.

Blogger automatically generates extra versions of your content — label pages, archive pages, paginated lists — and they can cause big SEO problems if not handled properly.

🔁 What Are Duplicate Pages in Blogger?

They’re not exactly duplicates like you copy-pasted a post twice, but:

  • /search/label/YourLabel – groups posts by label
  • /search?updated-max=... – paginated post listings
  • /2024_05_01_archive.html – monthly archive pages

Each of these might repeat chunks of your original post, creating near-identical content across multiple URLs.

😬 Why It’s a Problem

  • ❌ Confuses Google on which version to rank
  • 📉 Dilutes your content’s SEO strength
  • 🌀 Wastes crawl budget on thin or repeated pages

And when I checked my blog using the Siteliner duplicate content checker — ouch. Over 40% was marked duplicate.

🛠️ Fixing Duplicate Pages in Blogger

The good news? You don’t need to change your blog structure. Just tell search engines to ignore the clutter.

1. Add a Robots Meta Tag to Label and Archive Pages

Paste this code into your Blogger theme's <head> section:


  <meta content='noindex,follow' name='robots'/>

This tells Google: “Don't index these label or archive pages, but do follow their links.”

2. Use Canonical Tags (Optional but Smart)

If you're using a custom template, make sure canonical tags point to the original post URLs.

<link expr:href='data:blog.canonicalUrl' rel='canonical'/>

3. Remove Label Pages from Search Console (if needed)

If you want to speed up cleanup:

  • Go to Search Console → Removals
  • Submit label or archive URLs like /search/label/tutorial

But this step is optional — adding noindex is usually enough.

🧠 Bonus Tip: Don't Link Too Much to Labels

If you're linking labels in every post footer, consider removing them or limiting to just 1–2. This helps control crawl flow and avoids reinforcing duplicate paths.

✅ Summary

  • Blogger creates multiple paths to the same content
  • Google may see this as duplication, affecting rankings
  • Use noindex, follow for label and archive pages
  • Keep your post URLs clean and focused

This small SEO tweak helped my site drop from 43% duplicate content to just 7% in 30 days. And yes — I actually ranked better too.

Tags: blogger seo fix, duplicate content, label pages, search console, crawlcraft, robots meta, canonical url

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